What does it mean to build sustainable value?
Building value that strengthens and retains competitive advantage and market leadership might be the whole point of doing business, but what does it really mean? And why should you care?
‘Value’ in business is anything that drives defined goals and results. That means it has meaning, usefulness, or significance to the intended stakeholder communities and target audiences. It benefits people inside or outside the business. It can be seen, talked about, purchased and used, and promoted to others by employees, customers and influencers.